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* 1. Which Age group do you belong to? 

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* 2. What is your Gender?

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* 3. How often do you purchase cosmetics?

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* 4. On average, how often do you watch YouTube beauty related videos?

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* 5. Do you follow any beauty bloggers/ influencers on YouTube?

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* 6. Do you agree that the cosmetics industry sells the idea that beauty can be purchased?

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* 7. List up to 5 beauty influencers you are following on YouTube. (Skip if you do not follow any)

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* 8. What is your main reason for following beauty bloggers/influencers on social media? (choose all that apply)

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* 9. How important would it be to have a link of where to buy the product used in a beauty video?

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* 10. When you are buying a new beauty/skincare product would you look for recommendations from any of the following sources?

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* 11. Which of the following is most likely to influence you into buying a new beauty/skincare product?

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* 12. Do you believe that beauty bloggers/influencers are truthful about whether they are being sponsored to promote a product?

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* 13. What are your perceptions of online influencers?

  Strongly Disagree Disagree I'm not sure Agree Strongly Agree
Peer reviews are more trustworthy than company-controlled reviews.
Influencers will not purposefully endorse a brand that will harm me.
If I were to find out that my favorite influencer had been paid for their endorsement, it would not negatively impact my perception of their credibility.

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* 14. Have you tried producing a beauty video yourself?

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* 15. How much do you trust Influencer's reviews of a product?

Trust a lot Do not trust at all
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 16. Do you agree/disagree with the statement: "I trust an opinion of a YouTube vlogger and I perceive their recommendations as a one from a friend"

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* 17. How likely are you to purchase a product promoted by an influencer?

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* 18. Have you ever bought a product which was directly promoted by an influencer?

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* 19. If you have bought something that an influencer recommended and you disliked it, would you trust their opinions again?

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* 20. I prefer YouTube beauty videos to beauty blogs because via producing videos, beauty influencers are being more creative while addressing their audiences.

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* 21. Do you feel like influencers/bloggers always make it obvious when they are doing a sponsored social media post?

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* 22. Have you ever felt betrayed by an Influencer?

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* 23. Do you agree/disagree with the statement: "Popular YouTube vloggers are less trustworthy, as their opinions and recommendations are more likely to be influenced by financial incentives (sponsored content, well-paid advertising, etc.)"

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* 24. Do you agree/disagree with the statement: "YouTube vloggers with less subscribers are more likely to be trustworthy, because their content is less likely to be sponsored/paid to promote"

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* 25. Beauty content ______________

0 of 25 answered
 

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