Hi! I’m Colton Hopkins and I’m conducting this research as part of an entrepreneurship class at the University of Victoria. The purpose of the research is to determine consumer’s attitudes toward an idea I have for a new business venture. Your participation in this research is voluntary, you may exit the survey at any time, and your responses will be anonymous. Once my course is over, the data we’ve collected will be destroyed. We thank you in advance for your time.


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* 1. Are you a:

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* 2. On a scale of 1-5, how concerned are you about concussions in hockey? (1 = Not at all, 5 = Extremely concerned)

1 3 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 3. Has your child and/or players ever suffered a hockey-related concussion?

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* 4. Do you think current helmets provide enough protection against concussions?

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* 5. Would you consider using a helmet cap that reduces concussions for your child and/or players?

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* 6. Did you completely understand the business concept being described in the video? Please indicate your level of agreement with the following statement:

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* 7. Please indicate your first impressions of the business concept as presented to you in the video: If this idea was available today:

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* 8. Thinking of your answer to the question above, please tell us why you evaluated the idea that way:

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* 9. How important do you think the following features are for your children and/or players? (5 = Very important, 1 = Not important)

  1 2 3 4 5
Comfort & Fit
Safety & Protection
Breathability & Weight
Aesthetic/Looks
Affordability

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* 10. What concerns might stop you from this product?

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* 11. If you were interested in the idea, and would likely buy it, please indicate how much you would be willing to pay for it?

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* 12. What is your child's/player's ages?

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* 13. Is there any additional feedback you’d like to provide?

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