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Welcome

Hi! I’m Jairus and I’m conducting this research as part of an entrepreneurship class. The purpose of the research is to determine consumers’ attitudes toward an idea I have for a new business venture. Your participation in this research is voluntary, you may exit the survey at any time, and your responses will be anonymous. Once my course is over, the data we’ve collected will be destroyed. We thank you in advance for your time.

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* 1. Do you engage in outdoor activities? (e.g. camping, boating, or RVing)

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* 2. Please indicate the number of outdoor trips (camping, boating, RVing) you, or a member of your household, take per year:

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* 3. Please indicate the number of times you cook meals outdoors during these trips:

Please watch the presentation below. Once completed, please return to the survey and complete the questions.
https://youtu.be/v0OycGYS82o

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* 4. Did you completely understand the business concept being described in the presentation? Please indicate your level of agreement with the following statement:

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* 5. Please indicate your first impressions of the business concept as presented to you in the presentation. If this idea was available today:

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* 6. Thinking of your answer to the question above, please tell us why you evaluated the idea that way:

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* 7. If you were interested in the idea and would likely buy it, please indicate how much you would be willing to pay for it:

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* 8. How many times per year would you purchase this product?

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* 9. If you weren’t interested in buying the product, what changes would need to be made to the product in order for you to consider buying it?

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* 10. Which features of my design are most valuable to you? (Check all that apply)

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* 11. What important features am I missing?

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* 12. What pain does my product solve for you?

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* 13. Is there any additional feedback you’d like to provide?

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* 14. How important is outdoor recreation to you?

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* 15. Which of the following best describes your interest in outdoor activities? (Check all that apply)

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* 16. How often do you purchase new outdoor gear?

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* 17. What are the most important factors you consider when purchasing outdoor equipment?

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* 18. How do you usually learn about new outdoor products?

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* 19. Which of the following best describes your attitude towards new outdoor gadgets?

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* 20. What is your age range?

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* 21. What is your gender?

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* 22. What is your household income?

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* 23. What is your highest level of education?

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* 24. Where do you live?

Again, once my course is over, the data we’ve collected will be destroyed. Thank you for your time and valuable feedback!

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