Hi!
I’m conducting this research as part of an entrepreneurship class at the University of Victoria. The purpose of the research is to determine consumer’s attitudes toward an idea I have for a new business venture. Your participation in this research is voluntary, you may exit the survey at any time, and your responses will be anonymous. Once my course is over, the data we’ve collected will be destroyed. We thank you in advance for your time.

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* 1. Before we get started, are you currently a post-secondary school student?

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* 2. Please indicate the number of times you prepare cooked meals for yourself.

Enter the average number meals you prepare for yourself per week:

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* 3. Please indicate the number of times you purchase pre-made meals for yourself.

Enter the average number of pre-made meals that you purchase per week:

The proposed idea is a West Coast inspired version of instant ramen noodles. The product would be a shelf-stable, prepackaged bowl of instant noodles sold at local supermarkets in British Columbia—it would be an alternative to the large, less health-conscious companies already in this space such as “Mr. Noodles” and “Ichiban Noodles”.  The product would also be offered as a subscription, where the product would be delivered to the customer.   The inspiration for the idea came from my love of Annie’s brand macaroni and cheese, which is a healthier version of the classic “Kraft Dinner”—I thought that a higher quality ramen noodles would also be quite successful.
Please watch the following 3 minute video.  Once completed, please return to the survey and complete the questions. 

https://youtu.be/XNe2PYlrG1M

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* 4. Please indicate your level of agreement with the following statement using the likert scale below:

I completely understood the business concept being described to me in the video:

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* 5. Please indicate your first impressions of the business concept as presented to you in the video:

If this idea was available today:

 

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* 6. Thinking of your answer to the question above, please tell us why you evaluated the idea that way:

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* 7. If you were interested in the idea, and would likely buy it, please indicate how much you would be willing to pay for it:

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* 8. How many times per year would you consume this product?

 

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* 9. If you weren’t interested in buying the product, what changes would need to be made to the product in order for you to consider buying it?

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* 10. Thank you for participating in the survey:) 

Feel free to leave any final comments below.

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