Exploring User Attitudes, Behavior & Privacy in Targeted Advertising on Social Media Survey - CMNS 362 "Cyber Sentinels" Project Spring 24' |
ANONYMOUS SURVEY CONSENT FORM
Title of Study: "Exploring User Behavior & Privacy in Personalized Advertising on Social Media: A Data Collection Approach"
Faculty: CMNS 362 D100 Evaluation Methods for Applied Communication Research, SFU School of Communication
Faculty: CMNS 362 D100 Evaluation Methods for Applied Communication Research, SFU School of Communication
INVITATION AND STUDY PURPOSE
This study explores how individuals use social media and how they feel about personalized advertising. Our goal is to understand how people feel and behave when they see specific targeted advertisements, while also considering the roles played by privacy and ethics on an institutional level.
This study explores how individuals use social media and how they feel about personalized advertising. Our goal is to understand how people feel and behave when they see specific targeted advertisements, while also considering the roles played by privacy and ethics on an institutional level.
As a social media user, you are being invited to take part in this research study because we want to explore how people perceive their awareness and vulnerability when using social media, particularly concerning privacy. To ensure accuracy, we intend to engage both experts in the field and the general public in our research.
STUDY TEAM
Karanvir Sidhu (Student Lead, kss23@sfu.ca), Ethan Flynn, Liam Hurley, Rohan Kallur, Khaled Saraji
Course Supervisor: Dr. Benjamin Anderson (bja19@sfu.ca)
VOLUNTARY PARTICIPATION
Your participation is voluntary. You have the right to refuse to participate in this study. If you decide to participate, you may still choose to withdraw from the study without any negative consequences. To withdraw please exit the survey screen at any point before you submit your responses. Due to the confidential nature of this survey we will not be able to remove your answers once they have been submitted. Please note that posting to comments sections, liking or sharing on social media or other forums about this study may identify you as a participant. We therefore suggest that if this study was made available to you via a social media site or other online forums, you refrain from posting comments to protect your anonymity.
Your participation is voluntary. You have the right to refuse to participate in this study. If you decide to participate, you may still choose to withdraw from the study without any negative consequences. To withdraw please exit the survey screen at any point before you submit your responses. Due to the confidential nature of this survey we will not be able to remove your answers once they have been submitted. Please note that posting to comments sections, liking or sharing on social media or other forums about this study may identify you as a participant. We therefore suggest that if this study was made available to you via a social media site or other online forums, you refrain from posting comments to protect your anonymity.
STUDY PROCEDURES
Within this research, we are inviting participants to a survey involving 21 questions about how they feel about online data collection and privacy. Your participation in this study is completely voluntary and you may choose to stop participating at any time. The survey should take approximately 5 minutes to complete.
Within this research, we are inviting participants to a survey involving 21 questions about how they feel about online data collection and privacy. Your participation in this study is completely voluntary and you may choose to stop participating at any time. The survey should take approximately 5 minutes to complete.
POTENTIAL RISKS OF THE STUDY
There are no foreseeable risks to you in participating in this study.
We do not think there is anything in this study that could harm you or be bad for you. Please let the researcher know if you have any concerns.
There are no foreseeable risks to you in participating in this study.
We do not think there is anything in this study that could harm you or be bad for you. Please let the researcher know if you have any concerns.
POTENTIAL BENEFITS OF THE STUDY
No one knows whether you will benefit from this study. There may or may not be direct benefits to you from taking part in this study.
We believe your participation in this study could help you better understand your security and data collection online.
STUDY RESULTS
The results of this study will be used to complete course requirements for CMNS 362: Evaluations Methods for Applied Communication Research, including a final paper and presentation. No data or results will be published beyond course requirements.
The results of this study will be used to complete course requirements for CMNS 362: Evaluations Methods for Applied Communication Research, including a final paper and presentation. No data or results will be published beyond course requirements.
CONFIDENTIALITY
Your confidentiality will be respected. This survey is completely anonymous.
All study data will be stored on an SFU-affiliated OneDrive account and will be deleted at the end of the Spring 2024 semester, on or before April 15, 2024.
All study data will be stored on an SFU-affiliated OneDrive account and will be deleted at the end of the Spring 2024 semester, on or before April 15, 2024.
CONTACT FOR COMPLAINTS OR CONCERNS
If you have any concerns about your rights as a research participant and/or your experiences while participating in this study, you may contact the SFU Office of Research Ethics at dore@sfu.ca or 778-782-6593 or course instructor Dr. Benjamin Anderson (bja19@sfu.ca).
If you have any concerns about your rights as a research participant and/or your experiences while participating in this study, you may contact the SFU Office of Research Ethics at dore@sfu.ca or 778-782-6593 or course instructor Dr. Benjamin Anderson (bja19@sfu.ca).